TechCart
Web app
Jun 2024 - July 2024.
Enhancing the E-Commerce homepage for a better shopping experience
My roles
UX/UI Designer
An e-commerce website specializing in phones and laptops struggled with an outdated homepage that didn’t fully support an engaging shopping experience. Cluttered layouts, inconsistent spacing, and ineffective use of color made navigation difficult, while key sections - like product cards and flash sales - lacked visual appeal.
To create a more seamless and user-friendly experience, the company decided to redesign its homepage with a focus on modern aesthetics, improved usability, and personalized shopping features. I was brought in to refine the visual structure, layout, and interactive elements, ensuring a cleaner, more intuitive, and conversion-driven design.
To drive urgency and boost sales, I designed a dynamic flash sale section that highlights limited-time deals with clear countdown timers and eye-catching visuals. This ensures users quickly notice ongoing promotions, leading to higher engagement and faster conversions.
I introduced a personalized user section that tailors product recommendations based on browsing history, past purchases, and user preferences. This enhances the shopping experience by making it more relevant, helping customers find what they need faster while increasing retention and sales.
The redesign prioritizes intuitive navigation and a clear visual hierarchy, making it easier for users to browse and locate products effortlessly. I also ensured a fully responsive mobile experience, optimizing layouts, touch interactions, and performance to deliver a seamless shopping journey across all devices.
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